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Amazon launches in Belgium

Autumn 2022, October 18th. the American giant Amazon continues to invest and expand its activities on the old continent by launching the Belgian version of its online store

Amazon is not a newcomer to Belgium. More than 1000 Belgian companies sell their products through this international marketplace. Until now, however, Belgians had to order from other countries. 

The opening of the virtual door of the new Belgian Amazon was not without its difficulties. Amazon could not use the domain name as it does for its other online stores because „“ is owned by Amazon Insurance, an agent of Baloise Insurance. However, Amazon’s managers for Belgium believe that customers will still find them.

More than 180 million products in more than 30 categories

Amazon customers in Belgium can buy from an extensive range of more than 180 million products in more than 30 categories. They can also discover new, emerging and established local brands in the Brands of Belgium store. This is where Amazon is trying to attract small and medium-sized Belgian businesses. Also, customer support is available in their preferred language – French, Flemish or English. availability and Prime is available on desktop and mobile browsers and also on the Amazon Shopping App. Customers can try Amazon Prime free of charge for thirty days at offers a wide selection that includes categories such as consumer electronics, PC, sports and outdoor, tools, toys, home and kitchen, housewares, fashion and footwear, among others. Marketplace offers popular international brands such as Apple, Bosch, Hasbro, HP, LEGO, Logitech, Philips and Samsung. At the same time, it also emphasises Belgian brands such as Valley of Tea, Serax, Barbecook and Kipling. Customers can take advantage of free delivery for orders over €20 sold and processed by Amazon.